IDBI Federal Wealthsurance® Milestone Plan is a Flagship product of IDBI Federal Life Insurance which is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks, and Ageas, a multinational insurance giant based out of Europe.
To launch a powerful micro-site campaign which is customer centric and takes the brand conversation forward from TV to online media. The micro-site should also have a viral appeal.
Creation of eight different personas resulted in high customer connect. The sales aids were also based on these characters to complete the conversation in the offline mode.
We are Customer Centria. The Customer Engagement & Experience Company. We architect customer delight by seeking and shaping the Here & Now Moments of Truth. And engineer customer experience, from the orchestration of Cognitive Data, Technology & Omni Channel artistry. Impacting total business transformation, to unlock endless opportunities.